Latest News

BlueVenn integrate R programming language to enhance its predictive analytics capabilities

Posted by BlueVenn Newsroom

Oct 17, 2017 1:47:00 PM

The BlueVenn Customer Data Platform has opened the world of predictive analytics to its users, with the ingestion of the R modeling language.

BlueVenn platform users can create powerful predictive models through simple-to-use wizards, to make real-time decisions within a customer journey, that ensure the right campaigns and promotions are delivered to the right audience.

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Latest BlueVenn update introduces new features for interconnected customer journeys and Facebook advert retargeting

Posted by BlueVenn Newsroom

Oct 4, 2017 10:16:33 AM

Bristol, UK & Boston, US – October 4, 2017:  Customer Data Platform vendors BlueVenn today announce the latest update to its marketing automation software, which add new journey orchestration tools, and a social media integration for placing advertisements.

In BlueVenn 2017.3, users will have the ability to intuitively build and automate complex, multi-channel customer journeys using the BlueVenn Campaign Flow tools.

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BlueVenn selects Adestra as its email marketing technology partner

Posted by BlueVenn Newsroom

Jun 29, 2017 10:00:03 AM

Bristol, UK & Boston, MA – June 29, 2017 :: Leading Martech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the BlueVenn Customer analytics and real-time customer journey automation platform with Adestra’s email marketing solution.

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BlueVenn and Inka Solutions helps News Media brands develop intelligent engaging marketing campaigns

Posted by BlueVenn Newsroom

Jun 8, 2017 1:09:14 PM

6 JUNE 2017, BOSTON, MA -- Integrated Customer Data Platform and Marketing Automation vendor BlueVenn, and Martech Analytics and Campaign Management specialists Inka Solutions, have today announced a new partnership to provide a unique, full-service marketing technology and consultancy offering to the News Media.

Using BlueVenn’s leading analytics and customer journey software, combined with Inka Solutions’ experience and knowledge, the partnership enables marketing teams to transform the effectiveness of their online and offline campaigns.

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BlueVenn shortlisted as Retail Tech Supplier of the Year at 2017 Tech. Awards

Posted by BlueVenn Newsroom

Jun 6, 2017 8:46:06 AM

We want your vote!

BlueVenn is pleased to announce that it has made the shortlist for the 2017 Tech. Awards, powered by Retail Week, in the Retail Tech Supplier of the Year category.

Celebrating the best and greatest innovations in retail technology, the inaugural Tech. Awards highlight how technology underpins all areas of retail, how it enhances the customer experience and showcases the most successful teams helping to lead the change for a new retail world.

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BlueVenn’s Steve Klin recognized as 2017 Owler Top Rated CEO in Technology

Posted by BlueVenn Newsroom

Jun 2, 2017 11:03:06 AM

2 JUNE 2017, BRISTOL, UK & BOSTON, MA – Integrated Customer Data Platform (CDP) and Marketing Automation vendor BlueVenn is excited to announce its CEO, Steve Klin, has been awarded a 2017 Owler Top Rated CEO award in the Technology industry.

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BlueVenn appoint new VP of Professional Services

Posted by Blue Group Newsroom

May 18, 2017 12:30:23 PM

Bristol, UK, and Boston, US -- 18 May 2017 -- BlueVenn, the global multi-channel marketing software provider, is pleased to announce that it has appointed Justin Morris as VP of Professional Services for its global operations.

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BlueVenn's Jim Kelly makes 2017 DataIQ Talent Awards shortlist

Posted by BlueVenn Newsroom

May 4, 2017 3:25:05 PM

We're pleased to announce that BlueVenn Principal Consultant Jim Kelly has been shortlisted for not one, but two separate accolades in the 2017 DataIQ Talent Awards, within the Data Professional - Services and Data-Driven Brand Marketer categories.

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64% of marketers believe it’s their role to collect – but not analyze – data

Posted by BlueVenn Newsroom

Apr 26, 2017 3:29:00 PM

April 26, 2017 -- LONDON, UK and BOSTON, MA -- Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for analyzing it on a daily basis. This is according to the latest report by international marketing automation brand BlueVenn, Data Deadlock.

The findings suggest a clash between the need for data analysis to be performed on increasingly enormous amounts of marketing data, and the more creative aspects of marketers’ roles.


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What’s in the BlueVenn 2017.1 update?

Posted by BlueVenn Newsroom

Mar 22, 2017 1:09:00 PM

We’re pleased to announce a host of new additions and improvements to the BlueVenn platform, which will be available to all BlueVenn clients from Friday March 31, 2017.

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