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BlueVenn appoint new VP of Professional Services

Posted by Blue Group Newsroom

May 18, 2017 12:30:23 PM

Bristol, UK, and Boston, US -- 18 May 2017 -- BlueVenn, the global multi-channel marketing software provider, is pleased to announce that it has appointed Justin Morris as VP of Professional Services for its global operations.

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British Martech Veteran BlueVenn Launches US Operations and New Martech Offering

Posted by Blue Group Newsroom

Oct 27, 2016 11:38:28 AM

New President of the Americas leads company expansion, unveils new product and global headquarters

BOSTON, MA & Bristol, UK October 27, 2016 -- With nearly two decades of experience in marketing automation and customer analytics, British martech powerhouse BlueVenn has formally launched operations in the US, announcing its headquarters in Boston. The company also introduced BlueVenn, its digital marketing platform that enables customer insight across multiple unrelated campaigns, in real-time.

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Blue Group recognised as ‘Best Technology Partner’ at dotmailer’s inaugural award ceremony

Posted by Blue Group Newsroom

Jul 7, 2016 5:11:15 PM

On Wednesday 6 July 2016, marketing solutions company Blue Group emerged victorious from Dotmailer’s first ever award ceremony, the dotties.

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Kitcatt Nohr and Blue Group partner to deliver individual customer experiences

Posted by Blue Group Newsroom

May 24, 2016 4:59:09 PM

Today, CRM and customer engagement specialist Kitcatt Nohr, and Blue Group, a global leader in marketing technology platforms, announce their partnership. This collaboration provides and end-to end strategy, creative and data solution service designed to help brands to build valuable, long lasting relationships with their customers.

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Blue Group Chairman to speak at 2016 Figaro Digital Marketing Summit

Posted by Blue Group Newsroom

Jan 28, 2016 11:48:05 AM

This February Figaro Digital is hosting its annual Digital Marketing Summit, and Blue Group Chairman Iain Lovatt is set to be involved as one of more than a dozen speakers. 

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One Solution – One Provider 

Posted by Blue Group Newsroom

Sep 3, 2015 3:01:04 PM

There is a growing overlap between marketing and IT which has led to the rise of the Chief Digital Officer (CDO). This role must provide a bridge between marketing objectives and IT deliverables as technology becomes more essential in delivering best-in-class customer experiences.

With Chief Marketing Officers (CMO) predicted to outspend Chief Information Officers (CIO) on tech by 2017, according to Gartner, the role of the CDO is becoming key in both driving strategy and providing a bridge between marketing objectives and IT deliverables.

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Blue Group confirmed as sponsors of the Masters of Marketing Awards 2015

Posted by Blue Group Newsroom

Aug 20, 2015 10:36:00 AM

The Masters of Marketing Awards, in association with Marketing Week and eConsultancy, is the celebration of some of the most exciting talent in marketing and showcases the best multi-channel campaigns across all verticals.

The awards are integrated as part of the Festival of Marketing and both take place on the 11th and 12th November 2015 at the Tobacco Dock, London.

Some of the winners from the 2014 awards include Sony Playstation, Kia Motors, Yorkshire Building Society, PayPal, EasyJet, Homebase…too many to list!

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Marketing Transformation Webinar & Downloads

Posted by Blue Group Newsroom

Jul 29, 2015 10:37:00 AM

Many organisations are aware that deep rooted change is necessary, however it can be difficult to unravel the many pieces of the jigsaw to enable significant change.

This on-demand webinar and free Marketing Transformation Map Template will provide you with the knowledge to begin your journey of Marketing Transformation to drive change.

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Money Mapping your customers in the digital world

Posted by Blue Group Newsroom

Jan 23, 2015 10:57:00 AM

The digital world of marketing opens up many new channels for lead generation but as businesses and consumers get more access to information about your products and services and more choice at their fingertips they are becoming more transient and transactional in their buying habits.

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Blue Group partner with dotmailer to build an enhanced digital campaign management solution

Posted by Blue Group Newsroom

Sep 4, 2014 11:17:00 AM

The Blue Group has announced a strategic partnership with dotmailer, the UK’s number one email marketing automation company, to enhance their digital campaign management and customer analytics solutions.

The Blue Group is a coalition of two marketing solution providers – BlueVenn and Blue Sheep – and is world renowned for building Single Customer View databases and offering multi-channel marketing solutions.

The new partnership will allow BlueVenn customers using the blueANALYZER analytics and campaign management software to utilise the powerful email marketing and cross channel tools within dotmailer as part of a fully integrated solution.

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