Bristol, UK & Boston, MA – June 29, 2017 :: Leading Martech providers BlueVenn and Adestra have announced today that they have formed an alliance to combine the Single Customer View, analytics and segmentation capabilities of the BlueVenn Customer analytics and real-time customer journey automation platform with Adestra’s email marketing solution.
The partnership allows for collaboration across the two businesses supported by joint marketing initiatives and co-innovation in the data, analytics and automation space to address the challenges faced by modern customer-focused marketers.
The announcement is accompanied by the 2017.2 release of BlueVenn on June 30th and a new connector that provides a two-way flow of data between the two solutions, as well as the ability to trigger Adestra email campaigns directly within BlueVenn.
The new two-way integration allows for the seamless transfer of analytics-driven customer segments into Adestra’s enterprise email marketing platform to execute highly targeted campaigns, bringing the resulting data from the campaigns back into the BlueVenn Customer Data Platform for further analysis and insight.
Over the coming months, the BlueVenn and Adestra teams will continue to work closely on providing vital capabilities for multi-brand organizations, with a particular focus in the retail, publishing and leisure sectors. The collaboration helps solve the unique problems that multi-brand organizations face in the process of becoming First-Person Marketers and reaching their customers in a hyper-personalized way, at scale, throughout the customer journey.
BlueVenn Marketing Director Anthony Botibol commented:
“This technology partnership is particularly interesting for us due to the nature of Adestra's multi-brand capabilities. We already share some fantastic clients where they require both insight and marketing automation capabilities across more than one brand, so deepening our existing relationship makes sense.
“This new connector as part of BlueVenn 2017.2 means great news for our existing Adestra clients who wish to dive deeper into their customer data and build sophisticated campaigns. It will also benefit those seeking a complete marketing analytic and customer journey management solution with the flexibility to fit comfortably into their existing stack.”
Liz Smith, Head of Partnerships at Adestra says:
”In an increasingly busy MarTech landscape, it’s become more important than ever to bring clarity to complexity. That refers not only to connecting the technology dots, but also dots in your customers’ journeys to bring them a holistic message and experience across channels. Our partnership with BlueVenn offers marketers an integrated best-of-breed solution and brings the capability of using customer insight to create personalized communications at scale like never before.”
For more information about our connectors, get in touch with [email protected]. Alternatively, you can a demonstration of BlueVenn and Adestra by contacting BlueVenn directly (US: 617 207 8685. UK: 0117 943 5800), or fill out the form here.
Adestra is a trusted provider of First-Person Marketing solutions for global and growing brands.
The company's industry-leading email platform provides a powerful infrastructure for one-to-one, contextual messaging and marketing automation, helping marketers communicate more effectively with their customers and subscribers. Robust reporting features allow marketers to efficiently evaluate and optimize their campaign results. The flexible structure and open integration architecture allow businesses to connect disparate technology platforms to create a seamless customer journey.
Along with a best-of-breed platform that drives customer engagement and boosts ROI, Adestra was founded on the principle that marketing success takes more than technology, which is why customer service is at the heart of its business. Adestra was a winner of the 2014 and 2017 Customer Focus Award from the Customer Service Institute. It also won Bronze for Customer Service Department of the Year at the 2017 Stevie Awards for Customer Service, as well as being presented with the 2017 Supplier of the Year Award from one of its longest-standing clients, UBM.
Adestra continues to maintain one of the highest customer retention rates in the industry. It is trusted by top companies including UBM, Condé Nast Digital Limited, and Tile, among others.
Established in 2004, Adestra has offices throughout the UK, USA, Canada and Australia. For more information, please visit www.adestra.com
The BlueVenn Customer Data Platform unifies all your marketing data to create unified customer profiles and achieve the elusive Single Customer View. Moreover, with powerful integrated analytics, predictive modeling, reporting and omnichannel customer journey automation it provides everything the modern-day marketer needs to transition to true 1-to-1 marketing. Understand your customers better, uncover patterns in behavior that drive sales growth and utilize real-time marketing capabilities to personalize web and email experiences based on all your known and anonymous data.
With 400 clients and 20 years of experience creating data-driven marketing technology solutions for some of the largest B2C organizations in the world, the BlueVenn platform is at the forefront of a marketing big data revolution, redefining how marketers work and interact with their customers. www.bluevenn.com